Puerto Rican singer Bad Bunny performs during Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi’s Stadium in Santa Clara, California on February 8, 2026. (Photo by Patrick T. Fallon / AFP)
The Seattle Seahawks’ Super Bowl win over the New England Patriots drew huge audiences but failed to break US television records, according to figures released on Tuesday.
The Seahawks’ 29–13 victory averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, based on same-day Nielsen data.
The figure ranks as the second-most watched broadcast in US history, behind last year’s Super Bowl, which attracted 127.7 million viewers.
Viewership peaked at 137.8 million during the second quarter, the highest single-moment audience ever recorded on US television.
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Spanish-language broadcaster Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl in US Spanish-language history.
Audience numbers rose further during halftime, peaking at 4.8 million Spanish-language viewers.
Overall, Bad Bunny’s halftime show averaged 128.2 million viewers. The Puerto Rican star became the first halftime headliner to perform entirely in Spanish.
Despite strong numbers, the broadcast fell short of the all-time halftime record set in 2025 by Kendrick Lamar, who drew 133.5 million viewers.
Analysts say a slow first half of the game may have affected overall audience growth.
This was the first Super Bowl measured using Nielsen’s Big Data + Panel system, which combines traditional panel data with viewing from smart devices.
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