The National Orientation Agency (NOA) has underscored its role as the Federal Government’s principal communication body, emphasizing its extensive grassroots network and daily citizen engagement across Nigeria.
Director-General Lanre Issa-Onilu made the remarks during an interview with the Federal Road Safety Corps (FRSC) at NOA Headquarters in Abuja, detailing the agency’s proactive approach to public education.
“Our officers routinely visit markets, motor parks, traditional rulers, and town halls to educate citizens directly,” he said, noting that these engagements, often conducted in partnership with FRSC, are part of NOA’s core nationwide sensitization efforts.
Issa-Onilu highlighted that NOA operates under a statutory mandate, with 818 communication offices nationwide, far exceeding most other government agencies that maintain only a single communications department.
He stressed that collaborations with agencies like FRSC are a fulfillment of statutory duty, not a favor.
On government responsiveness, the DG called for public understanding of Nigeria’s fiscal realities. With a population of roughly 240 million, he noted that limited revenues require careful prioritization of obligations such as debt servicing, infrastructure, security, and minimum wage implementation, drawing a comparison to Brazil’s similar fiscal challenges.
Addressing modern communication dynamics, Issa-Onilu outlined NOA’s multi-platform strategy, which blends traditional media, social media, influencers, and publications to reach diverse audiences.
He also revealed that NOA has launched its own AI platform, making it the first government agency in Nigeria to deploy artificial intelligence in communication.
The DG further urged motorists to prioritize road safety, comply with traffic regulations, and value their lives as a first step toward reducing accidents nationwide.
“Safety begins with awareness and personal responsibility. Obey traffic rules, and protect yourself and others on the road,” he concluded.
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