With Eid-el-Fitr fast approaching, Kano’s major markets, including Sabongari and Kantin Kwari, have become a hive of activity as women flock to buy fashion items and accessories ahead of the celebrations.
The surge in shoppers reflects not only the cultural importance of wearing new clothes for the festivities but also the economic boost that traders eagerly anticipate during this period.
For many women, Eid shopping is not just a tradition but a carefully planned financial commitment. Some save throughout the year to ensure their families, especially their children, are not left out of the joyous occasion.
“You have to plan ahead for Sallah,” said Umma Shehu, a mother of four. “Children look forward to wearing new clothes, and as parents, we don’t want them to feel left out when their peers are celebrating.”
The shopping frenzy has also led to increased commercial activities, with traders seizing the opportunity to display colorful fabrics, jewelry, and footwear. Makeshift stalls spill onto major roads, particularly along IBB Road, causing gridlocks as buyers and sellers negotiate prices.
For traders, this is the most lucrative period of the year. “Sales have tripled in the past week,” said Musa Lawal, a fabric dealer at Kantin Kwari. “We prepare for this season because we know that everyone wants to look their best for Eid.”
The enthusiasm is not just limited to clothing. Cosmetics, perfumes, and traditional henna designs are also in high demand, as women embrace the full essence of the celebration.
Eid-el-Fitr, marking the end of Ramadan, is expected to begin on Sunday or Monday, depending on the sighting of the crescent moon. As Kano’s markets continue to buzz with last-minute shoppers, the atmosphere is charged with excitement, anticipation, and a shared spirit of festivity
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